Ethiopia’s beauty collides with a horrific reality that millions face. Three years of failed rains have pushed the country to the edge of famine. 

A practical guide to becoming a conscious consumer is researching brands, maintaining a minimalistic wardrobe, and shopping second-hand to reduce environmental impact and support ethical practices.

This year, I have decided to take up this challenge. I choose to only buy Christmas gifts that are meaningful and make a difference.

Despite severe famine threatening 20 million people in southern Ethiopia, the crisis has received minimal international attention and aid, highlighting a dire need for urgent global action and awareness.